It is now official. As companies, world over, rushed to embrace social media, sceptics have wondered if all that posting, tweeting and retweeting, was worth anything in sales. Though marketers in companies had a hunch all along that social media was an effective tool, in the end it was a guess.
The joint client visit is one of the most powerful tools in the sales manager’s toolkit. The most effective sales managers make good use of this tool and the best sales organisations make sure that joint visits feature strongly in their sales strategy.
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