AGENDA 2022
THANK YOU ALL FOR PARTICIPATING THIS YEAR!
You will get all the after-content to your registered email address in a few days.

08:45
ON-SITE: THE DOORS OPEN AT ANNEXET AVICII ARENA
The entrance opens at 08:45. Please arrive on time. Everyone must be seated by 09:45; the live broadcast starts at 10:00 CET.
10:00
The opening of the 2022 Sales Conference
Our host Sabinije welcomes everyone.

Sabinije von Gaffke
Host
10:05
Our own Henrik will start the day with a keynote based
on the trust report

Henrik Larsson-Broman
Researcher, Author, Trendspotter and, Futurologist
11:00
What do the most successful teams in the world do differently and what can we learn from them?
Building trust through the Growth Mindset and
Psychological Safety

Anssi Rantanen
CEO of MySpeaker Growth
11:45
Expert Dialog – Main Stage

Dan Bjurman
Senior Vice President Head of Sales Nordics, Salesforce
11:50
Lunch
12:00
Breakout Sessions
Each breakout session is presented by one of our partners and will be available to watch after the event.

Track 1: ”Trust” is a soft value, can you make any profit of it?
Shahnoza Ibragimova and Kajsa Sandén SalesOnly, Kim Webeck, Ahlsell

Track 2: Strategic Account Management
Robert Box & Dave Cusdin
12:30
Breakout Sessions
Each breakout session is presented by one of our partners and will be available to watch after the event.

Track 1: How to achieve excellence in sales
Michael Herrmann, Management Partner, Mercuri International Germany

Track 2: 5 steps to create unique messaging that wins deals
Johan Åberg, CEO, Next State
13:00
Breakout Sessions
Each breakout session is presented by one of our partners and will be available to watch after the event.

Track 1: How Virtual Selling unlocks data-driven sales coaching
Ricard Chramer, CEO, Meetric

Track 2: Enforcing Prices in economically challenging times
Dr. Matthias Huckemann, Managing Director Mercuri Germany
13:30
How are people going to behave in the (near) future? And what are the implications for leaders and business strategy?

Thimon de Jong
Founder of Whetston and Strategic Foresight
14:20
Expert Dialog – Main Stage

Lisa Gunnarsson
Country Manager Nordics, LinkedIn
14:30
Coffee break
14:30
Breakout Sessions
Each breakout session is presented by one of our partners and will be available to watch after the event.

Track 1: Successful Leadership
Katarina Hansson, Partner, responsible for leadership development at Mercuri International

Track 2: Social Selling – From Billboard to Online Personality
Marcus Redemann Management Partner – Mercuri International Deutschland GmbH
15:00
Breakout Sessions
Each breakout session is presented by one of our partners and will be available to watch after the event.

Track 1: Trust and Value Based Selling
Jamie Barrette, VP, Partner Mercuri North America and Craig Edlin, ABB

Track 2: ”Trust” is a soft value, can you make any profit of it?
Shahnoza Ibragimova and Kajsa Sandén SalesOnly, Kim Webeck, Ahlsell
15:30
How to bridge the gap between data-driven technologies and value for business, society, and humans, now and 5 steps down the road

Elin Hauge
AI & Business Strategist, Keynote speaker
16:15
From rock star to businessman and turning your customers into fans
An international celebrity, lead singer of Iron Maiden, pilot, and entrepreneur.

Bruce Dickinson
Businessman, Pilot and Lead Singer of Iron Maiden
17:00
Summary of the day
18:30
ON-SITE: After event mingle and Sales Awards
We meet upstairs at the Annexet, AVICII Arena to have a drink and end the day or start the evening for those who will participate in the gala evening.
Sales Awards: Every day, exemplary efforts are made in sales organizations all over the world, where directors and sales reps contribute to growth and success. At the Sales Awards, we pay tribute to these heroes and we have a three-course dinner and enjoy a colorful show.