Innovative sales training for the banking industry
Stay ahead with global solutions and local expertise
Adapting to new sales realities in banking
Mercuri International’s sales training programmes unite teams across functions and borders with a tailored approach to drive growth and meet core business targets. By creating a unified sales language, we help improve customer relationships, increase proactive sales, and enhance closure times. Designed for Senior Relationship Managers and RMs, our programmes empower your team to balance relationship building with sales excellence, cross-selling, and social selling to achieve lasting success.
Shift to digital channels
More than 73% of B2B buyers prefer purchasing through digital channels, reflecting a strong shift away from traditional methods. Hybrid sales approaches are becoming essential for complex products and services.
Longer sales cycles
Economic pressures have extended B2B sales cycles, making trust-building and multiple follow-ups critical for closing deals.
Increased competition
Traditional banks face growing competition from fintech and new entrants leveraging agile technology stacks to differentiate.
Mercuri International helps Banque Populaire Bourgogne Franche-Comté (BPBFC) enhance their negotiation skills
We help BPBFC strengthen the commercial negotiation capabilities of their teams, enabling them to meet the increasing expectations of clients. This training allows BPBFC to focus on its core mission: delivering value to clients. By enhancing the skills of its Corporate Account Managers (CAE), BPBFC is positioning itself to better serve top-tier clients and achieve its goal of becoming the leading bank for businesses.
“Our CAEs are now able to argue and negotiate with greater credibility.
They highlight verifiable facts to support their proposals, which reinforces our clients’ trust.”
Fabien Bouillot, Director of the Business Network, Banque Populaire Bourgogne Franche-Comté (BPBFC)
The Future State of Sales Skills
Discover Mercuri International’s fresh-off-the-press 2025 Future State of Sales Skills report based on insights from 591 global sales professionals. Our survey identified 65 essential sales skills, ranking them by current and future importance, along with confidence in applying them. The results might surprise you.
Discover our offering
Value Based Selling
Value Based Selling shifts focus
from the product to the customer
and helps sales teams stay
competitive and relevant
Negotiation
In todays ever changing
business environment,
the ability to
negotiate is key
Key Account Management
Beyond “selling big”, Key Account Management requires both organizational and operational commitment to do it properly
Everything you want to know about Value Based Selling
ABB
case study
ABB is bringing value based selling to the
world.The challenge
was to deploy a globally coherent and comprehensive
training
Why VBS is so important
VBS has been around
for more than
30 years and is
still as relevant
as ever, but what
does it mean to be
value-based?
What is
value creation
in sales?
Discover 6
types of value
that can arise
in a customer
relationship
We’re all account managers now
… but is it really
that simple?
The move
to complex sales
and how value based selling can help
Everything you want to know about Negotiation
NeGOtiate&WIN
How a unified negotiations
approach drives customer
loyalty and more revenue
for SAP
Become a great negotiator
A well-conducted
negotiation not only
helps to close favorable
deals but also builds
lasting relationships
with clients. Here are
10 mistakes to avoid
Our local experts
With a common way of working in sales, we support employees in their growth and development, elevating them from mid-level knowledge to advanced sales competence. This not only increases employee satisfaction and retention but also ensures that your sales force remains competitive and aligned with business goals.
Oscar Smith
Sales Excellence Consultant
Team Banking and Finance
Saana Haataja
Sales Excellence Consultant
Team Banking and Finance
Dave Cusdin
Sales Excellence Consultant
Team Banking and Finance
Quality that lasts
