About us

Our History

When Mercuri International began in the 1960s, our founder, Curt Abrahamsson noted, “The objectives for our services should, above all, be to produce concrete results for the customer.” Everything we’ve done since then applies this simple mantra, the mantra of sales – customer first.

While we’re proud of our long history, we are laser focused on the future – always thinking about how our unique combination of sales training, consultancy, and research can have real-world impact by solving our customers’ problems – helping to build great sales results, both today and tomorrow.

There are many training providers out there, but at Mercuri we know that you can only achieve sales excellence by inspiring your teams, investing in their success and working continuously together on the ground to implement that training.

It’s about so much more than just delivering training to our customers. Due to our extensive, ongoing research, we always innovate training programs and implementation methods that are customer-specific and relevant and work alongside our customers to ensure that the skills learned are applied in the very best way in the real world. In sales, true innovation is about more than technology. It’s about using that technology in smarter, more sustainable ways to engage, inspire, and educate. By combining global reach with local expertise we put cutting edge sales techniques into play around the world, supporting and working side-by-side with customers to help grow their people – and grow their business.