Fighting a war on two fronts – why some of Key Account Management’s biggest battles are internal
Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed?
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News and insights
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Why taking time off could be the best career decision you ever made.
Sales Boost
Episode 6. Future proof sales?
We conclude our series of three conversations with Markus Ejenäs with a look at the future of sales management.
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Episode 5. Managing growth
In the second of three conversations, we look in greater detail at great sales management technique and examine the role of sales managers in contributing to real business growth.
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Episode 4. Sales management matters
In the first of three conversations, we take a high level look at the importance of sales management – what it is and why it is so crucial to sustainable, long-term business development.
Sales Boost
Episode 3. Brave new world?
In the last of our series of three conversations with sales expert Robert Box, we speculate as to the future of AI and sales.
Handy-KAM
Welcome to the world of Key Account Management
“KAM, SAM, GAM” – the world of account management does love an acronym. But once you get past the ‘key’,
Mercuri International Research launching The Sales Conference 2021 “The Future State of Sales”
The Sales Conference focuses on the latest trends and insights into the future of sales and marketing, offering unique opportunity to engage with the industry’s key decision makers.
Sales Boost
Episode 2. No pAIn no gAIn?
In the second of our three conversations with sales expert Robert Box, we look at the role of AI in sales – it’s a brave new world, but what are the potential downsides?
THE PATH TO KAM SUCCESS
GETTING PERSONAL IN A REMOTE WORLD
The world of Key Account Management is constantly evolving - are you up to speed?
LEARN MOREOur Learning Approach
Our learning solutions are designed to follow the natural adult learning process.
Help raise awareness
Help raise awareness
In a process of change, it is crucial to first create the awareness of the current status and to motivate people to change by helping them understand the benefits: the WHY. To stimulate the ambition and desire to reach the next level, we typically use inspirational videos, initial reflections and self-assessments.
Our Learning ApproachHelp improve skills
Help improve skills
After becoming aware of the expected change, people need to know WHAT are the competence gaps, what skills they need to improve.
Our Learning ApproachHelp people practice
Help people practice
Once there is a full understanding of the learning needs, people have to see HOW to improve these skills in practice. This is where relevant, operational training comes in: what to do, how to do it, through role plays, scenarios and practice.
Our Learning ApproachHelp people succeed
Help people succeed
Change is a long-term process, so it is crucial to follow-up and monitor step by step how people are implementing what they’ve learnt in their daily job. To ensure the retention of new behaviours, it’s important to highlight the achievements and celebrate the success. At this stage, managers have a crucial role, with support from implementation activities and constant inputs and calls to action.
Our Learning Approach
”MAKING A REAL BUSINESS DIFFERENCE - We have been working with Mercuri globally for the last three years developing, delivering and measuring the business impact of the NegGOtiate2WIN training program. Using Mercuri’s core concepts as the basis, we have adapted and tailored the practice elements, role plays and simulated situations, to be 100% applicable throughout the business, sectors, countries and cultures. Working this way has also enabled the program to resonate across the full spectrum of our global sales organisation from Key Account Directors to new starters in the sales teams. We are delighted to announce that this has been one of our award-winning programs. ”
”Philips Healthcare has selected Mercuri International in cooperation with Crossknowledge as partner to design and deploy blended learning training solutions for sales and sales management in the international markets. Local language consultants support and engage with local Philips managers and sales teams to further improve their capabilities to effectively engage with customers and provide valuable and innovative solutions that match customer’s needs and help them to improve treatment and services to patients.”
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Who we are & what value we offer
We are sales performance experts who enable sales excellence through people and process development. We offer customized solutions to increase sales results and achieve sales excellence for our clients.
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Electrolux
"At Toyota, we place high demands on our leaders and therefore we have very high demands on the consultants we work with in leadership development. Mercuri has become a close partner in our pan-European leadership program and is appreciated by all our participating leaders. In addition to having a high uniform level of their deliveries, they are very easy to work with and take clear responsibility and ownership for their parts in the program"
Fredrik Fjellstedt
Toyota
"We can immediately see the impact of Mercuri’s Selling At My Best. We have had the highest engagement scores in the history of the company – 91% compared to a previous best of 81%. Our year on year result is 40% up compared to the same time last year."
Dan Buckingham
Virgin Holidays
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Generating growth on a global basis takes more than just good intentions. It demands the ability to adjust continuously and learn new skills. It also means taking on new roles when interacting with customers, in order to win and retain their loyalty. With us as your partner, your business units will obtain the necessary competencies to make your international strategies succeed.
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