This is a series of videos based on interviews with Gertjan van der Weijden, Director of Customer Service and Operations at Philips Healthcare Benelux, about the Trusted Advisor program for Service Engineers developed and successfully implemented with Mercuri International.
To be fair to Steven, his project presentation to the CEO and the senior leadership had a Jobs-like colour and
The following five tips aim to do just that: Help you stay on track while negotiating with procurement. 1. Get
Successful or unsuccessful, all companies make an automatic and immediate statement on the value they can create once they engage
Mergers typically create anxiety in the salesforce. Back office systems supporting sales may require reconstruction. Selling should go on and
Do you want to know more about Strategic Account Management?
In this article, we examine some of the keys to achieving that elusive running start in a new market. Truth
The sales manager smiles as he walks past the rows of employees, checks the CRM system and notes that none
(Potential) customers generally already have a favourable attitude towards their current partner, so it’s all about changing mindsets. SWOT analyses, positioning and
