Segment by how customers buy, not how much they buy
"We know which customers matter most. We just don't win them the way we should." Is something we often hear from clients, and this comment sums it up well.
Insights
Explore and learn something new with valuable insights on sales transformation, business management and more.
Segment by how customers buy, not how much they buy
"We know which customers matter most. We just don't win them the way we should." Is something we often hear from clients, and this comment sums it up well.
Predicting the winners of the future
If you become successful in predicting the future of your customers’ business, you will be more successful in picking the winners.
Why customer segmentation determines lasting sales behaviour
All customers are important, but not all are equally important. Why customer segmentation determines lasting sales behaviour.
Finance for sales – Nice stories to take home ep 4
Episode 4: The cash flow statement Understanding the cash flow statement.
Finance for sales – Nice stories to take home ep 3
Episode 3: The profit & loss statement Learn why each part of this financial document matters.
Finance for sales – Nice stories to take home ep 2
Episode 2: The financial statements This episodes explores three crucial statements.
Finance for sales – Nice stories to take home ep 1
Episode 1: The three keys to finance Learn the importance of managing liquidity, assets and operations.
Book of Supertrends
Introducing "50 Super Trends": A compilation of crucial shifts in marketing and sales. We meticulously gather hard facts and interpret external signals to provide inspiring insights. This book empowers you to safeguard the future of your marketing and sales, making informed decisions at the opportune moment. Highly valued by sales and marketing managers alike.
Summer pace & sales success
Summer is the perfect time to recharge, reflect, and rethink your sales strategy. Discover how slowing down can lead to better performance.