What are you selling?
Value Based Selling involves demonstrating a detailed understanding of a customer’s specific business operations - and the impact that your product or service can have upon their bottom line.
VALUE = CUSTOMER BENEFIT minus COST OF PRODUCT/SERVICE
Value is defined as the difference between the benefit of your solution to a specific customer and its price. If you can quantify this benefit in terms of higher revenues or cost savings, it becomes that much easier to close the sale.
The 5 minute quiz
Think you know VBS?
What is Value Based Selling? VBS helps the sales person move from being a product expert to a customer expert - but it’s so much more than that. Find out how much you really know with our 5 minute assessment quiz.
How is mercuri vbs training different?
The mercuri difference
Our VBS training approach is unique, supporting you every step of the way with customized resources, relevant real-world scenarios, and ongoing assessment and support.
We understand that every customer’s needs are different - and have developed training that is modular and flexible, helping your teams achieve sales excellence.