Sales excellence in the technology sector

A case study on how Mercuri International has helped one of the leading providers of desktop computers and notebooks to improve their sales and go from a market position of 2 or 3 in some countries to become number 1.

The challenge

One of the major companies in the world within desktop and notebook sales wanted to expand their market share in this very price-competitive market. The company is a very large and complex organization, with many offerings.

Sales excellence training

“We took the success of the company’s sales directors who were part of the program and tumbled that learning down through the sales managers. This way of thinking has become common in their workplace and it enables them to receive results which are truly remarkable.”

Dave Cusdin, Mercuri International
Sales excellence training

The solution


We collaborated with the Personal Sales Group to develop a tailored solution for sales directors across key markets. The program integrated the company’s strategic planning and sales execution tools to enhance strategy implementation and talent retention.

The outcome

Reached the number 1 in personal sales in many of the markets where they operate.

Portrait of a smiling young businessman sitting at a desk in an office
Sales excellence training

Conclusion

This transformation highlights the power of tailored sales excellence programs. Explore more success stories to see how leading companies are achieving outstanding results!



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