Essential selling skills
Your essential selling skills are always the base of any successful sales conversation. Improving the right selling skills gives you more relevant sales conversations. Discover all the steps of the sales process and get useful tips on how to apply relevant selling techniques in this learning path.
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Delivery format
100% digital or in combination with face-to-face or virtual classroom
Storytelling approach with a sales representative and their coach. Videos, exercises, questionnaires, downloadable documents, gamified scenarios and open forums to connect with the community. All materials are compatible with laptops, tablets, and smartphones.
Program overview
- Preparation
Prepare for the sales meeting by ensuring that all relevant customer information is collected - Approach
Guarantee a successful approach with the prospect using selected techniques, such as CRISS and AIDA - Need analysis
Ask the right questions by applying the FOCA method which helps understand the customer’s real needs - Argumentation
Present a powerful argumentation, emphasizing the benefits of the solution - Objection handling
Handle the customer’s objections with the 7-step technique - Closing
Close the deal with the six closing techniques, which lead to the final acceptance of the solution by the customer
Essential selling skills – quick answers
How do you achieve sales excellence?
With integrated learning solutions, that will provide you the tools and processes to tackle any challenge.
Is it possible to learn sales skills?
Yes. Selling is a combination of both art and science, and it can be learned through a combination of education, training, and practice.
What is customer acquisition?
Customer acquisition refers to the process of gaining new customers for a business. It is the process of identifying, attracting and convincing people to buy your products, converting them into paying customers.
How has the customer journey changed?
Generally, potential customers gather a lot of information online before initiating actual contact with a potential supplier. Therefore, it’s important to explain the value of a product or service through all available information sources, even before contact is initiated.
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