The modern sales concept typically incorporates a customer-centric approach, which means putting the needs and wants of the customer at the forefront of the sales process. It includes using data and analytics to understand customer behaviour and preferences and using technology to personalise the sales experience.
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What is the difference between a sales concept and a sales strategy?
The sales concept lays the foundation for the strategy, outlining key elements such as the customer buying and selling journey,
What does a (Key/Global) Account Manager do?
Account Manager is in charge of taking care of their clients who are, at times, in different areas or regions.
What is (key) account management?
Key Account Management (KAM) is the process of creating and overseeing a mutually advantageous partnership between an organization and its