Mastering AI-driven lead list building: a step-by-step guide for sales leaders Discover how AI can help build an effective lead list. From identifying the right ICP to tracking potential customers on your website. Check it out the AI-powered tools list Read more
Training in line with times – When learning paths follow lifestyles Keeping up with times is crucial when we refer to learning processes. Digital learning allows people overcoming the barriers of space and time. Read more
Digital learning: overcoming the barriers of space and time Effective results and flexibility are the key concepts of digital learning that allows people training without geographical boundaries or time limits. Read more
‘Up, up, and away’ – what on earth does travel have to do with sales? Before you completely switch off the sales part of your brain, maybe consider that your holiday and the world of sales have more in common than you might have initially thought? Read more
“We’re all account managers now” The move to complex sales and how VBS can help In today’s digital age, with increased access to information, companies must compete based on their complete offering, which extends beyond the product itself. This includes factors such as services, expertise, and support surrounding the product. Read more
What is value creation in sales? Customer value can be defined as the difference between the benefits an offer brings to a customer and the costs and risks that that customer bears when they accept it. Read more
Why is value-based selling so important? Value based selling is more relevant than ever. We explain why value-based selling is so important for your salespeople and your business. Read more
‘The best of both worlds’ – how hybrid selling replaced the new normal Mercuri International’s new ‘Hybrid Sales Report’ takes an in depth look at how the business landscape has changed over the recent, tumultuous period, interviewing industry leaders regarding their recent experiences. It examines the pros and cons of onsite versus online – and asks, “what now?” Read more
Fighting a war on two fronts – why some of Key Account Management’s biggest battles are internal Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? Read more
“I’m not on holiday – I’m strategically preparing for work…” Why taking time off could be the best career decision you ever made. Read more