In B2B sales, having a clear value proposition is key. It tells your customers why your product or service is better than others. This article shows you how to use ChatGPT to make a strong value proposition through a series of prompts.
Why you need a strong value proposition
A good value proposition does several things. It helps sales teams know how to talk to customers and shows the customer the real benefits of what you’re selling, like saving money, working better, or getting better results. It also makes your brand stand out in a busy market.
ChatGPT: A tool for better sales messages
Creating a value proposition can be tough. ChatGPT is a great help for making smart and convincing content. It can figure out what customers need, spot what makes your offer special, and explain your product’s benefits well. You can talk about important features, solve problems, or share customer success stories. ChatGPT helps businesses make value propositions that connect with people and increase sales. However, it’s important to remember that while ChatGPT is a powerful tool, collaboration and adding a human touch to the output are always recommended.
How to work with ChatGPT: Making a prompt chain
A good way to use ChatGPT is by making a prompt chain. This means you ask ChatGPT a series of questions that lead to a strong value proposition. We’ll give you steps on how to do this to help you make a great value proposition.
Prompt 1: Context setting
The first step is to provide ChatGPT with a clear directive and concise context, incorporating essential information about your product or service offering, ideal customer profile, and customer needs. Let’s take the example of a company offering an “AI Human Chatbot” that simplifies, automates, and enhances customer service.
Prompt example:
“As a sales strategist specializing in copywriting, your task is to craft a compelling value proposition for ‘AI Human Chatbot,’ a groundbreaking solution that revolutionizes customer service. AI Human Chatbot simplifies, automates, and enhances customer support by intelligently managing routine inquiries, allowing agents to focus on complex issues requiring human expertise and personalized care. Our ideal customer profile includes medium to large-sized B2B companies across industries such as e-commerce, telecommunications, and finance, who seek to optimize their customer service operations and deliver exceptional experiences. Begin by describing our target audience in more detail, including who the key decision-makers and influencers are within the organizations we are targeting.”
Prompt template:
Now, let´s put this into practice. Copy, paste and edit the square brackets in ChatGPT using your specific details.
“As a [sales strategist] with expertise in copywriting, your task is to create a compelling value proposition for [Name of Your Product or Service], a groundbreaking solution that [Brief Description of your Product/Service].
Our ideal customer profile includes [Description of Ideal Customer Profile], who seek to [Describe Customer Needs].
Begin by describing our target audience in more detail including who the key decision-makers and influencers are within the organizations we are targeting.”
Prompt 2: Identifying pain points and challenges
The next step is to have ChatGPT identify specific pain points or challenges faced by your target audience, building on the previous prompt.
Prompt example:
“Building upon the target audience description provided earlier, identify specific pain points or challenges faced by our audience. List at least three critical pain points that our [Your product/service] can effectively address.”
Prompt 3: Pinpointing key benefits
Ask ChatGPT to brainstorm solutions to these challenges, emphasizing the unique advantages your product or service offers.
Prompt example:
“Based on the pain points identified in the previous prompt, describe how our [Your product/service] alleviates these challenges. Highlight the unique key benefits and value that our offering provides to our target audience.”
Prompt 4: Competitive analysis
Guide ChatGPT to compare your offerings with those of your competitors, using its integrated browser function to obtain real-time data if necessary (You can find it under the ‘Explore’ tab when using ChatGPT).
Prompt example:
“In continuation of our analysis, compare our [Your product/service] with competitors’ offerings. Browse the web and identify at least three competitors, such as [Name of main Competitor(s)] and highlight what sets our offering apart. Use the insights gained from previous prompts to emphasize our unique strengths.”
Prompt 5: Crafting the value proposition
With the compiled data, prompt ChatGPT to formulate a concise value proposition that communicates your unique value and differentiators effectively.
Prompt example:
“Building upon our understanding of the competitive landscape and audience pain points, craft a clear and concise value proposition for our [Your product/service]. Ensure it effectively communicates our unique value and differentiation.”
Prompt 6: Refining your message
If the initial proposition needs polishing, instruct ChatGPT to refine it, making it clearer and more impactful for key decision-makers and influencers.
Prompt example:
“Refine the value proposition further, considering the key decision-makers and influencers within our target organizations. Enhance its clarity and persuasiveness to resonate with these stakeholders, building upon the insights gathered in previous prompts.”
Prompt 7: Weaving a narrative
Have ChatGPT develop a narrative that connects emotionally and intellectually with your target audience, incorporating the established value proposition.
Prompt example:
“Continuing to build upon our value proposition, create a compelling narrative that vividly illustrates the potential outcomes or benefits for clients. Craft a story that emotionally and intellectually engages our audience, leveraging the insights gained from previous prompts.”
Prompt 8: Craft a concise elevator pitch
Convert the narrative and value proposition into a succinct elevator pitch with the help of ChatGPT, encapsulating the essence of your offering.
Prompt example:
“Based on the refined value proposition and narrative, craft a concise elevator pitch that captures the essence of our offering. Ensure it effectively communicates our value proposition and engages potential clients, building upon the insights gathered in previous prompts.”
Prompt 9: Creating a sales script
Finally, request ChatGPT to synthesize these elements into a sales script suitable for meetings or email correspondence with potential clients.
Prompt example:
“Incorporate the value proposition, compelling narrative, and elevator pitch into a sales script tailored for a hypothetical [Decision-maker] in the [Customer Industry]. Use the insights gained from previous prompts to engage the decision-maker effectively.”
Employing this prompt series will systematically enhance your value proposition, ensuring it addresses the specific needs and challenges of your audience while setting your product or service apart in the market. Give it a try and witness the improvement!
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