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Home / Insights / Key Account Management is (also) a Top Management issue

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Key Account Management is (also) a Top Management issue

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Companies often face internal conflicts when it comes to the expectations on Key Account Management and on Key Account Managers. One issue is how to balance long term investment in customer care with the need for meeting quarterly objectives? This paper explores this question further.

To find out more, please read more here

By Uffe Tollet

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