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Home / Insights / The Bowtie approach to Key Account Management

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The Bowtie approach to Key Account Management

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Learn more about the bowtie approach to KAM from Dave Cusdin, Industry head IT and Technology at Mercuri International. 

This short video explains how to set up your organization for efficient Key Account Management.

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Every year Mercuri International empowers companies in over 50 countries to achieve sales
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