Learn more about the bowtie approach to KAM from Dave Cusdin, Industry head IT and Technology at Mercuri International.
This short video explains how to set up your organization for efficient Key Account Management.
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Find out the 6 critical keys to gaining customer trust and therefore increasing competitiveness in the B2B field.
Trust & Value Based Selling
We explain what Value Based Selling have to do with trust during Mercuri International’s breakout session at The Sales Conference.
Can you put a number on trust?
Integrity is crucial both for salespeople and for their organizations. Read the provided suggestions to understand how to build it.