Business is evolving rapidly with advancements in AI, automation, and shifting customer expectations. Continuous learning and skill development will be essential for sales teams to stay competitive.
With 44% of workers’ skills expected to be disrupted in the next five years, the current state of sales training is insufficient. Sales professionals, on average, receive just four days of training per year, and 20% report receiving none at all. This gap presents a significant challenge for teams needing to adapt quickly.
As technology reshapes the sales landscape, businesses must invest in programs that equip sales teams with new skills. Focusing on AI tools, virtual engagement, and insight-driven value creation will prepare teams for the future.
Recommendations for building a stronger sales team
1. Prioritize targeted training programs
Invest in upskilling initiatives that focus on emerging competencies like AI-enhanced selling and virtual engagement.
2. Integrate a lifelong learning culture
Adopt micro-learning opportunities, such as weekly one-hour sessions, to ensure consistent development without overloading schedules.
3. Develop AI-specific skills
Bridge the confidence gap in AI adoption by offering practical workshops on tools for lead analytics, customer insights, and proposal creation.
The bottom line: stay ahead or fall behind
As remote selling becomes standard, building trust and managing the sales process online is essential. Despite the widespread use of virtual selling, only 30% of sales professionals feel confident in these areas. Investing in virtual selling training will ensure teams can maintain strong client relationships in a digital world.
Get the full picture
Reskilling and upskilling are essential for staying competitive. By investing in targeted training and building a culture of continuous learning, sales teams can thrive in an increasingly digital world.
Download the full 2025 Future State of Sales Skills report now to explore these insights further.
