Two different methods: the push and the pull approach. The push approach is when a salesperson proactively initiates contact with a potential customer or client, with the goal of generating interest in their products or services. The pull approach is when a salesperson waits for the potential customer or client to initiate contact, rather than proactively reaching out.
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The modern sales concept typically incorporates a customer-centric approach, which means putting the needs and wants of the customer at
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