Innovative sales training for the agricultural industry
Stay ahead with global solutions and local expertise
Adapting to new sales realities in agriculture
With the agribusiness sector valued at over 15 trillion dollars and expected to grow by another 10 trillion by 2031, the need for strong commercial performance is more important than ever.
For over 50 years, Mercuri has been helping agribusinesses enable their people to create more value for the customer and the business through our holistic approach to sales. We offer targeted solutions to help you tackle critical challenges such as climate change, rising input costs, and regulatory pressures. Our tailored sales training programmes align teams across regions and roles, helping agribusinesses strengthen customer engagement, improve sales effectiveness, and accelerate results.
New and fast-moving products
Mastering solutions selling and key account management approaches is essential to stay ahead of the competition.
Equipment backlogs and dropping demand
Consultative selling is key to overcoming these challenges and driving success.
Lack of proactivity in sales culture
Consultative selling and Value hunter sales leadership will set your organization apart.
Mercuri International helps Kramp become market leaders
Together with Kramp, we developed the Kramp Way of Selling, a framework that outlines the main buying and selling processes, roles, and tools. After reviewing sales skills and best practices across different countries, we created a three year training program tailored to various sales roles. Local managers and consultants were trained to roll out the program in close cooperation with both central and local teams.
The Kramp Way of Selling has strengthened Kramp’s sales force, turning it into a competitive advantage and reinforcing its market leadership while delivering added value to customers.
“It was essential to Kramp that we developed a new way of selling to give us a leading position and become a business partners to our customers. Mercuri were instrumental in guiding and training us to the Kramp Way of Selling that now makes our sales team a USP for our customers.”
Julian Thompson, Sales Academy Manager KRAMP Groep
Connect with Mercuri International at Agritechnica in Hannover this November
Come join us at Agritechnica in Hannover, Germany, from November 9-15.
Connect with our sales experts, learn more about our tailored sales solutions, and discuss how we can help your business grow.
Discover our offering
Value Based Selling
Value Based Selling shifts focus
from the product to the customer
and helps sales teams stay
competitive and relevant
Key Account Management
Beyond “selling big”, Key Account Management requires both organizational and operational commitment to do it properly
Essential inside selling skills
Discover the full sales process with tips on using effective techniques, from researching prospects to closing deals
AI for Sales Professionals
Mercuri International has
developed a step-by-step
program helping sales professionals master AI tools
Everything you want to know about Value Based Selling
ABB
case study
ABB is bringing value based selling to the
world. The challenge
was to deploy a globally coherent and comprehensive
training
Why VBS is so important
VBS has been around
for more than
30 years and is
still as relevant
as ever, but what
does it mean to be
value-based?
What is
value creation
in sales?
Discover 6
types of value
that can arise
in a customer
relationship
We’re all account managers now
… but is it really
that simple?
The move
to complex sales
and how value based selling can help
Everything you want to know about Key Account Management
KAM and Value-Based Selling: Keys to BabyBjörn’s global success
BabyBjörn brought together their best sales leaders from around the world to reinforce their expertise in customer planning and smart sales strategies
Revolution or evolution?
Salespeople are increasingly being asked to behave like account managers – but why? And how can we prepare? Listen to our podcast with industry expert Dave Cusdin to find out.
Getting personal in a remote world
Your key accounts are the core of your business. Learn how you can keep it personal in an increasingly remote world.
Important aspects of KAM
Dave Cusdin, technology sector expert at Mercuri International, talks about the most important aspects of successful Key Account Management
Everything you want to know about The Future State of Sales Skills
2025 The Future State of Sales Skills
Discover our latest report based on insights from 591 global sales professionals. Our survey identified 65 essential sales skills, ranking them by current and future importance, along with confidence in applying them.
The results might surprise you.
Meet our experts
With a common way of working in sales, we support employees in their growth and development, elevating them from mid-level knowledge to advanced sales competence. This not only increases employee satisfaction and retention but also ensures that your sales force remains competitive and aligned with business goals.
William Pritts
Global Account Director
Robert Box
Head of International Business
David Kirchmann
Head of Market Development
Quality that lasts
