Dave Cusdin, technology sector expert at Mercuri International, talks about the most important aspects of successful Key AccountManagement
Read next
Become a great negotiator: 10 mistakes to avoid in commercial negotiation
Commercial negotiation is an essential communication process for every sales professional. A well-conducted negotiation not only helps to close favorable
The sales revolution: 5 critical skills for thriving in 2025
Business is evolving faster than ever. Fierce competition, shifting customer behavior, accelerated innovation, automation, new technological solutions, and changing values are among the key forces driving this transformation. From a workforce perspective, this means companies must adapt to these changes.
There’s an urgent need for reskilling and upskilling in sales. How prepared are you?
With 44% of workers’ skills expected to be disrupted in the next five years, the current state of sales training is insufficient. Sales professionals, on average, receive just four days of training per year, and 20% report receiving none at all. This gap presents a significant challenge for teams needing to adapt quickly.