How can sales training be made sustainable?

  • Incorporating ongoing training and coaching, creating, at the same time, a culture of learning inside the organisation: By making training a continuous process rather than a one-time event.
  • Making the training relevant and practical: By ensuring that the training is relevant to the salespeople’s roles and the products or services they are selling.
  • Measuring and tracking progress: By assessing the effectiveness of the training and be aligned on the progress made and on which areas improvements should be made.