The difference between cross selling and up selling is sometimes hard to distinguish for some. The both techniques focuses on existing customers. Cross selling means convincing an existing customer to buy another product or service from the same supplier. Up selling on the other hand is used to convince an existing customer to upgrade the existing purchased product/solution to a newer or more one.
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What is the difference between a sales concept and a sales strategy?
The sales concept lays the foundation for the strategy, outlining key elements such as the customer buying and selling journey,
What is the modern concept of sales?
The modern sales concept typically incorporates a customer-centric approach, which means putting the needs and wants of the customer at
What does a (key/global) account manager do?
The account manager is in charge of taking care of their clients who are, at times, in different areas or