The difference between cross selling and up selling is sometimes hard to distinguish for some. The both techniques focuses on existing customers. Cross selling means convincing an existing customer to buy another product or service from the same supplier. Up selling on the other hand is used to convince an existing customer to upgrade the existing purchased product/solution to a newer or more one.
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How has the customer journey changed?
Generally, potential customers gather a lot of information online before initiating actual contact with a potential supplier. Therefore, it’s important
What is a customer journey?
A customer journey consists of many different touchpoints with a potential provider until a purchase is made, which consists of
What is up selling?
Selling to new customers can cost more time and resources than selling to existing customers. Up selling is used to