Explore and learn something new with valuable insights on sales transformation, business management and more.
We explore the changing nature of ‘value’
At the top of the list is ‘Customer Value Orientation’ – the idea that companies need to pivot from a product centric approach to one that emphasised providing ‘value’ to the customer.
Customer value can be defined as the difference between the benefits an offer brings to a customer and the costs and risks that that customer bears when they accept it.
Value based selling is more relevant than ever. We explain why value-based selling is so important for your salespeople and your business.
Introducing “50 Super Trends”: A compilation of crucial shifts in marketing and sales. We meticulously gather hard facts and interpret external signals to provide inspiring insights. This book empowers you to safeguard the future of your marketing and sales, making informed decisions at the opportune moment. Highly valued by sales and marketing managers alike.
Mercuri International’s new ‘Hybrid Sales Report’ takes an in depth look at how the business landscape has changed over the recent, tumultuous period, interviewing industry leaders regarding their recent experiences. It examines the pros and cons of onsite versus online – and asks, “what now?”
What role do organizations play in the Future State of Sales? From increasing customer value orientation, to the fight for talent, to the move to further integrate sales and marketing, to the demand for thought leadership – we take a closer look at the organizational trends playing a key role in the evolution of sales.
What role do people play in the Future State of Sales? From the urgent need for sales skills transformation, to the increased prominence of social responsibility, to the rise of ‘happynomics’ – we take a closer look at the human trends playing a key role in the evolution of sales.
What role does technology play in the Future State of Sales? From the acceleration of innovation, to the rise of remote selling techniques, to the increased use of sales automation – we take a closer look at the technological trends playing a key role in the evolution of sales.
How we remember The Sales Conference...
On November 18th, The Sales Conference 2021 was held at the Avicii Arena in Stockholm, with hundreds of in person attendees, thousands viewing online, and 7 truly world class keynote speakers. This is how we remember the event.