Explore and learn something new with valuable insights on sales transformation, business management and more.
The move to complex sales and how VBS can help
In today’s digital age, with increased access to information, companies must compete based on their complete offering, which extends beyond the product itself. This includes factors such as services, expertise, and support surrounding the product.
Episode 13 -Prices rising? It’s time to sell value
Discover how value-based selling tackles rising prices and overcomes customer reluctance. Listen to industry expert Matthias Huckemann in our podcast series.
Episode 14 - Think global, sell local
Uncover the significance of customizing value-based selling for regional variations in our podcast series featuring industry expert Matthias Huckemann
We explore the changing nature of ‘value’
At the top of the list is ‘Customer Value Orientation’ – the idea that companies need to pivot from a product centric approach to one that emphasised providing ‘value’ to the customer.
Customer value can be defined as the difference between the benefits an offer brings to a customer and the costs and risks that that customer bears when they accept it.
Value based selling is more relevant than ever. We explain why value-based selling is so important for your salespeople and your business.
Introducing “50 Super Trends”: A compilation of crucial shifts in marketing and sales. We meticulously gather hard facts and interpret external signals to provide inspiring insights. This book empowers you to safeguard the future of your marketing and sales, making informed decisions at the opportune moment. Highly valued by sales and marketing managers alike.
Mercuri International’s new ‘Hybrid Sales Report’ takes an in depth look at how the business landscape has changed over the recent, tumultuous period, interviewing industry leaders regarding their recent experiences. It examines the pros and cons of onsite versus online – and asks, “what now?”
What role do organizations play in the Future State of Sales? From increasing customer value orientation, to the fight for talent, to the move to further integrate sales and marketing, to the demand for thought leadership – we take a closer look at the organizational trends playing a key role in the evolution of sales.