“Sales Excellence” – what is it and why does it matter? Episode 15 - "Sales Excellence" - what & why? With companies looking at more sophisticated ways to remain competitive in an ever more challenging market, how do we ensure that our organisation is operating at its peak? Read more
‘Up, up, and away’ – what on earth does travel have to do with sales? Before you completely switch off the sales part of your brain, maybe consider that your holiday and the world of sales have more in common than you might have initially thought? Read more
“We’re all account managers now” The move to complex sales and how VBS can help In today’s digital age, with increased access to information, companies must compete based on their complete offering, which extends beyond the product itself. This includes factors such as services, expertise, and support surrounding the product. Read more
Prices rising? It’s time to sell value Episode 13 -Prices rising? It’s time to sell value Discover how value-based selling tackles rising prices and overcomes customer reluctance. Listen to industry expert Matthias Huckemann in our podcast series. Read more
Think global, sell local Episode 14 - Think global, sell local Uncover the significance of customizing value-based selling for regional variations in our podcast series featuring industry expert Matthias Huckemann Read more
What’s the top trend in sales? We explore the changing nature of ‘value’ At the top of the list is ‘Customer Value Orientation’ – the idea that companies need to pivot from a product centric approach to one that emphasised providing ‘value’ to the customer. Read more
What is value creation in sales? Customer value can be defined as the difference between the benefits an offer brings to a customer and the costs and risks that that customer bears when they accept it. Read more
Why is value-based selling so important? Value based selling is more relevant than ever. We explain why value-based selling is so important for your salespeople and your business. Read more
Book of Supertrends Introducing “50 Super Trends”: A compilation of crucial shifts in marketing and sales. We meticulously gather hard facts and interpret external signals to provide inspiring insights. This book empowers you to safeguard the future of your marketing and sales, making informed decisions at the opportune moment. Highly valued by sales and marketing managers alike. Read more