Innovative sales training for the manufacturing industry
Stay ahead with global solutions and local expertise
Adapting to new sales realities in manufacturing
For over 50 years, Mercuri International has been helping manufacturing businesses enable their people to create more value for the customer and the business. We offer targeted solutions to help you tackle critical challenges. Our tailored sales training programmes align teams across regions and roles, helping you strengthen customer engagement, improve sales effectiveness, and accelerate results.
Longer sales cycles
The shift toward complex buying and selling logic, with a focus on customized solutions and values beyond the product, leads to a longer decision-making process with more decision-makers. This increases business complexity, making the ability to manage a complex sales process critical to future success.
Increased competition and changing market conditions
Increased tariffs, combined with fierce competition, increase the demand for the seller’s ability to position effectively, understand their negotiation values, and create customer value beyond what competitors can offer. This capability is essential to become a winner in the red ocean.
The risk of being seen as a non-critical supplier
It’s crucial to understand and explain how your products help customers achieve their goals. This requires strong consultative skills, awareness of external factors, and a clear view of what matters to the customer, including financial targets, climate, and sustainability. Make sure the customer sees how your business supports their success so you are not seen as non-critical by their purchasing team.
Learn how we have helped others
ABB brings value based selling to the world
Rethinking sales: 100 markets – one challenge. The challenge
was to deploy a globally coherent and comprehensive training.
Outstanding account management
Mercuri International help Siemens equip account managers with the right skills and strategies to manage complex customer interactions effectively.
Conquering remote selling
Mercuri International developed a 100% virtual training program for sales forces including a series of webinars for Sales Management.
“Mercuri always brings the guaranteed B2B sales credibility and challenge ABB requires to help raise our solution and Value Based Selling skills to world-class, be it in Bangalore or Beijing, Coventry or Cairo.”
Allan Mitchell, Global Head ABB
Discover our offering
Value Based Selling
Value Based Selling shifts focus
from the product to the customer
and helps sales teams stay
competitive and relevant
Key Account Management
Beyond “selling big”, Key Account Management requires both organizational and operational commitment to do it properly
Essential inside selling skills
Discover the full sales process with tips on using effective techniques, from researching prospects to closing deals
Negotiation
In todays ever changing business environment, the ability to negotiate is key. With the right training, you’ll reach new negotiation heights
Everything you want to know about Value Based Selling
Why VBS is so important
VBS has been around
for more than
30 years and is
still as relevant
as ever, but what
does it mean to be
value-based?
What is
value creation
in sales?
Discover 6
types of value
that can arise
in a customer
relationship
We’re all account managers now
… but is it really
that simple?
The move
to complex sales
and how value based selling can help
Everything you want to know about Negotiation
NeGOtiate&WIN
How a unified negotiations
approach drives customer
loyalty and more revenue
for SAP
Become a great negotiator
A well-conducted
negotiation not only
helps to close favorable
deals but also builds
lasting relationships
with clients. Here are
10 mistakes to avoid
The Future State of Sales Skills
Discover Mercuri International’s fresh-off-the-press 2025 Future State of Sales Skills report based on insights from 591 global sales professionals. Our survey identified 65 essential sales skills, ranking them by current and future importance, along with confidence in applying them. The results might surprise you.
Meet our experts
With a common way of working in sales, we support employees in their growth and development, elevating them from mid-level knowledge to advanced sales competence. This not only increases employee satisfaction and retention but also ensures that your sales force remains competitive and aligned with business goals.
William Pritts
Sr. Sales Consultant
Robert Box
Sr. Sales Consultant
Oscar Smith
Sr. Sales Consultant
Quality that lasts
