Generally, potential customers gather a lot of information online before initiating actual contact with a potential supplier. Therefore, it’s important to explain the value of a product or service through all available information sources, even before contact is initiated.
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A customer journey consists of many different touchpoints with a potential provider until a purchase is made, which consists of

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The difference between cross selling and up selling is sometimes hard to distinguish for some. The both techniques focuses on

What is up selling?
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