Cross selling involves convincing an existing customer to buy another product or service from the same supplier.
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How has the customer journey changed?
Generally, potential customers gather a lot of information online before initiating actual contact with a potential supplier. Therefore, it’s important
What is a customer journey?
A customer journey consists of many different touchpoints with a potential provider until a purchase is made, which consists of
What is the difference between cross selling and up selling?
The difference between cross selling and up selling is sometimes hard to distinguish for some. The both techniques focuses on