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Taking value selling to the next level

Why financial knowledge matters in value selling

Navigating a hyper-competitive business environment

Selling is no longer just about products or features. Customers are overwhelmed by options and information.

The rise of the
strategic seller

When sales people can translate product capabilities into financial outcomes, the conversation moves from features to strategic impact.

Impact matters more than technical specs

Decisions are increasingly driven by measurable outcome rather than technical specifications. Buyers do not make decisions based on vague statements.

Improving account growth is a clear opportunity, with 78% of sales professionals recognizing its importance

Source: 2025 The Future State of Sales Skills report,

Mercuri International

Mercuri takes a different approach, closing the gap in sales training

Despite its importance, financial knowledge is often overlooked in sales training programs. Most organizations focus on product knowledge, objection handling, and negotiation skills.

Our concept gives anyone outside finance a practical understanding of business fundamentals. It builds financial awareness and shows how to link solutions to the KPIs that matter most to customers. Perfect for selling with clarity and impact.

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Let our expert, Marcus, guide you

At Mercuri, we know that the world of sales never stands still, and neither does our offering.

Our expert in value selling, Marcus Redemann, explains why a solid understanding of key financial metrics is essential for strengthening discovery conversations. This knowledge empowers sales people and account managers to uncover real business challenges, identify opportunities and deliver more meaningful results for their clients.

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Value selling is the art and science of positioning your solution not merely as a product, but as a solution to make the customer even more successful. In essence, your solution is a measurable driver of business results. It’s about showing tangible benefits in a way that resonates with decision-makers. Without concrete financial metrics, “value” remains an abstract promise.

Marcus Redemann

Management partner, Mercuri International

Mercuri is trusted by many. Discover why.

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