A case study from Celemi, a subsidiary of Mercuri International, on how ACL – a leading global provider of audit analytic technology – used Apples & Oranges to make the company’s experienced sales reps understand and work with value-based selling instead of price-based selling.
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Wilo & Mercuri International
Discover how Wilo, a leading supplier of pumps and pumping systems, learnt through tailor-made, motivating and ready-to-use training how to sell value and not just the price of its solution.