Insights

At the top of the list is ‘Customer Value Orientation’ - the idea that companies need to pivot from a product centric approach to one that emphasised providing ‘value’ to the customer.

What role do organizations play in the Future State of Sales? From increasing customer value orientation, to the fight for talent, to the move to further integrate sales and marketing, to the demand for thought leadership - we take a closer look at the organizational trends playing a key role in the evolution of sales.

What role do people play in the Future State of Sales? From the urgent need for sales skills transformation, to the increased prominence of social responsibility, to the rise of ‘happynomics’ - we take a closer look at the human trends playing a key role in the evolution of sales.

What role does technology play in the Future State of Sales? From the acceleration of innovation, to the rise of remote selling techniques, to the increased use of sales automation - we take a closer look at the technological trends playing a key role in the evolution of sales.

Physical meetings have often been necessary for establishing relationships and creating trust between sellers and buyers. But this is changing...