Account-based marketing – Technology-based work with key customers
We look at Account Based Marketing - one of the hottest trends in digital marketing in recent years – that may be a solution for many.
Insights
Explore and learn something new with valuable insights on sales transformation, business management and more.
Rise of the machine?
Episode 12 - The changing role of the salesperson
As technology continues to fundamentally change the way we work, what are the implications for the future role of the salesperson?
Revolution or evolution?
Episode 11 - The changing role of the salesperson
Salespeople are increasingly being asked to behave like account managers - but why?
The new salesperson
Episode 10 - The changing role of the salesperson
With technological and social disruptors changing the way we work, how can the salesperson evolve to prepare for the future?
Paradigm shift
Episode 9 - Sales Boost
Customer centric sales is nothing new, but do we think the same way about training?
Real world skills
Episode 8 - Sales Boost
Upskilling and reskilling are an essential part of preparing the workforce for tomorrow’s challenges. But how do we put them into practice?
Ready for tomorrow?
Episode 7. Sales Boost
With technological and social disruptors changing the way we work, how can upskilling and reskilling prepare the workforce for the future? We speak to industry expert Jenny Rahm about this most business-critical of issues.
Fighting a war on two fronts – why some of Key Account Management’s biggest battles are internal
Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed?
Future proof sales?
Episode 6 - Sales Boost
We conclude our series of three conversations with Markus Ejenäs with a look at the future of sales management.