The benefits of the Six Battlefields
Most companies these days operate in established markets, where it is essential to consistently overcome competition. In this respect, the (potential) customer usually has a positive attitude towards their current partner. It is thus essential to change this mindset.
Each battlefield requires specific conversational strategies for achieving success over the competition and dragging the customer out of that ‘everything’s the same’ apathy. Develop and implement a powerful pitch, the right arguments, the right attitude and behavior, enabling salespeople to change customers’ minds when these customers are in favor of a competitor.
The Six Battlefields concept is a robust methodology that enables salespeople to face a strong competitive situation in an effective way.
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Want a quick overview of exactly how to apply the Six Battlefield concept? View the product sheet.
Delivery format
The Six Battlefields concept can be delivered face to face, virtual or digital.
Six Battlefields white paper
Competing in mature markets isn’t about finding customers — it’s about changing their minds.
The Six Battlefields concept offers a completely new approach to analyzing the relevant competitive situation in a very detailed and structured manner. It can provide you with powerful ammunition during key moments in the battle for a customer.
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