Learn how Mercuri International helped a client that needed to move from a reactive sales process in the world of photography to a proactive sales approach in the competitive phone market.
The challenge
The company needed to move from a reactive to a proactive sales process, entering the competitive phone market, trying to conquer the market of mobile phones and the internet. A shift from the former business was needed, while developing sales by strengthening the sales skills of technical people.
“This program has been rewarded the Golden Trophy in the category “Sales training” by the magazine Action Commerciale”
Company’s sales director
The solution
An integrated 6-step process was created. To enter and get noticed in the market, sales models and specific classes were created for different roles specifically.
The outcome
- Performance on subscriptions sales is rising steadily
- Significant increases in peripheral products
- Sales volumes of trained stores have increased 22% compared to sales of all outlets which increased only by 13%
Conclusion
Effective sales strategies drive real results. Discover how other companies are boosting performance and achieving success!
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