Develop your sales teams to keep up with your customers
Stay ahead with global solutions and local expertise
Are your people ready to grow your business by 10% a year?
With the agribusiness sector valued at over 15 trillion dollars and expected to grow by another 10 trillion by 2031, the need for strong commercial performance is more important than ever.
For over 50 years, Mercuri has been helping agribusinesses enable their people to create more value for the customer and the business through our holistic approach to sales.
Our tailored sales training solutions align teams across regions and roles, helping agribusinesses overcome such challenges to strengthen customer engagement, improve sales effectiveness, and accelerate results. We offer targeted solutions to help you tackle critical challenges and pressures like:
Fast-moving products and rising input costs
We offer tailored solutions to selling that will enable you to stay ahead of the competition.
Equipment backlogs and dropping demands
Consultative selling is key to overcoming challenges such as rising input costs and dropping demands by supporting sales teams to articulate value and drive success.
Lack of proactivity in sales culture
Our training methodology such as the hunter sales leadership encourages a pro-active sales culture, setting your company apart.
Connect with Mercuri International at Agritechnica
In collaboration with key leaders in agribusiness we have developed an innovative sales training approach designed to enhance booth interactions at events like Agritechnica in Hanover, Germany from November 9-15.
Our tailored packages include:
- Pre-event customised preparation
- Tailormade health checks during the event
- Detailed outcomes analysis
- Post-event training based on results accumulated
Meet our sales experts to explore our tailored solutions and discover how we can support your business grow effectively. For questions or inquiries, please email Serena Crisp, Relationship Partner, or click the button to submit our contact form.
Serena Crisp
Relationship Partner
William Pritts
Global Account Director
Robert Box
Head of International Business
David Kirchmann
Head of Market Development
Explore some of our success stories
Turning trade fair presence into tangible business growth for agribusiness
A leading player in the agricultural sector had a long-standing tradition of attending top global trade fairs. However, year after year, its investment failed to deliver improved customer satisfaction or measurable ROI. Seeking to turn things around, the company turned to Mercuri International for targeted training support.
Mercuri International developed the Kramp Way of Selling
Mercuri, in collaboration with Kramp Management, developed the Kramp Way of Selling, a framework defining key buying and selling processes, roles, and tools. After analyzing sales capabilities and best practices across different countries, a three-year training program was established for various sales roles.
“It was essential to Kramp that we developed a new way of selling to give us a leading position and become a business partners to our customers. Mercuri were instrumental in guiding and training us to the Kramp Way of Selling that now makes our sales team a USP for our customers.”
Julian Thompson, Sales Academy Manager KRAMP Groep
Discover our offering
Value Based Selling
VBS shifts focus
from the product to the customer
and helps sales teams stay
competitive and relevant
Key Account Management
Beyond “selling big”, KAM requires both organizational and operational commitment to do it properly
Essential inside selling skills
Discover the full sales process with tips on using effective techniques, from researching prospects to closing deals
AI for Sales Professionals
Mercuri International has
developed a step-by-step
program helping sales professionals master AI tools
Everything you want to know about Value Based Selling
ABB
case study
ABB is bringing value based selling to the
world. The challenge
was to deploy a globally coherent and comprehensive
training
Why VBS is so important
VBS has been around
for more than
30 years and is
still as relevant
as ever, but what
does it mean to be
value-based?
What is
value creation
in sales?
Discover 6
types of value
that can arise
in a customer
relationship
We’re all account managers now
… but is it really
that simple?
The move
to complex sales
and how value based selling can help
Everything you want to know about Key Account Management
KAM &VBS keys to BabyBjörn’s global success
BabyBjörn brought together their best sales leaders from around the world to reinforce their expertise in customer planning and smart sales strategies
Revolution or evolution?
Salespeople are asked to behave like account managers, but why? And how can we prepare? Podcast episode with industry expert Dave Cusdin
Getting personal in a remote world
Key accounts are the core of your business. Learn how to keep it personal in an increasingly remote world
Important aspects of KAM
Dave Cusdin, expert at Mercuri International, on the most important aspects of successful
KAM
Everything you want to know about The Future State of Sales Skills
2025 The Future State of Sales Skills
Based on insights from 591 sales professionals globally our survey identified 65 essential sales skills, ranking them by current and future importance, along with confidence in applying them.
The results might surprise you.
Quality that lasts
