New global survey: What drives B2B buying decisions in 2026?
We’re pleased to announce Mercuri International’s latest research project: a global survey on B2B Buying Insights, aimed at medium-size and large organizations (with a minimum of 50 employees).
We invite you to participate in the in B2B Buying Insights Survey 2026 and would greatly value your input as we look to better understand how complex purchasing decisions are made in medium-sized and large organizations. The study aims to better understand how modern B2B buying journeys actually work, including how decisions are made, how risks are evaluated, and what creates real value for buyers.
The survey is anonymous and will take approximately 15-18 minutes to complete.
By participating you will gain access to insights that can help you and your organization better understand how B2B purchasing decisions are made.
