Individuals who interact directly with customers and aim to persuade them to buy a product or service from their company.
Read next
![](https://mercuri.net/wp-content/themes/mercuri/assets/images/placeholders/mercuri-placeholder-6.jpg)
What is the difference between a sales concept and a sales strategy?
The sales concept lays the foundation for the strategy, outlining key elements such as the customer buying and selling journey,
![](https://mercuri.net/wp-content/themes/mercuri/assets/images/placeholders/mercuri-placeholder-8.jpg)
What is the modern concept of sales?
The modern sales concept typically incorporates a customer-centric approach, which means putting the needs and wants of the customer at
![](https://mercuri.net/wp-content/themes/mercuri/assets/images/placeholders/mercuri-placeholder-3.jpg)
What does a (Key/Global) Account Manager do?
Account Manager is in charge of taking care of their clients who are, at times, in different areas or regions.