A case study from Celemi, a subsidiary of Mercuri International, on how ACL – a leading global provider of audit analytic technology – used Apples & Oranges to make the company’s experienced sales reps understand and work with value-based selling instead of price-based selling.
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Turning trade fair presence into tangible business growth for agribusiness
A leading player in the agricultural sector had a long-standing tradition of attending top global trade fairs. However, year after year, its investment failed to deliver improved customer satisfaction or measurable ROI. The company turned to Mercuri International for targeted training support.
Implementing Value-Based Sales training for AHI Carrier
Mercuri International’s value-based sales training for AHI Carrier proved to be a transformational initiative, shifting the mindset of service engineers from transactional responders to proactive advisors. Sales performance increased by 25% in the first year following implementation in Greece.
Commercial negotiation training: a case study from Banque Populaire Bourgogne Franche-Comté
In an ever-evolving banking world, where client expectations are increasingly sophisticated, Mercuri International is supporting the teams at Banque Populaire