Key account management (KAM) is the process of creating and overseeing a mutually advantageous partnership between an organization and its crucial clients.
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What is the difference between a sales concept and a sales strategy?
The sales concept lays the foundation for the strategy, outlining key elements such as the customer buying and selling journey,
What is the modern concept of sales?
The modern sales concept typically incorporates a customer-centric approach, which means putting the needs and wants of the customer at
What does a (key/global) account manager do?
The account manager is in charge of taking care of their clients who are, at times, in different areas or