Selling to new customers can cost more time and resources than selling to existing customers. Upselling is used to convince an existing customer to upgrade the existing purchased product/solution to a newer or more complete product or solution.
Read next
What is the difference between a sales concept and a sales strategy?
The sales concept lays the foundation for the strategy, outlining key elements such as the customer buying and selling journey,
What is the modern concept of sales?
The modern sales concept typically incorporates a customer-centric approach, which means putting the needs and wants of the customer at
What does a (key/global) account manager do?
The account manager is in charge of taking care of their clients who are, at times, in different areas or