A Continuous Stream of Interactions
Working successfully with important accounts depends on good insight into these accounts. Read more about the core fundamentals of understanding
Insights
A clear picture is key for success
Working successfully with important accounts depends on good insight into these accounts. Read more about the core fundamentals of understanding
Key Account Management is (also) a Top Management issue
Companies often face internal conflicts when it comes to the expectations on Key Account Management and on Key Account Managers.
Successful companies believe in KAM
How healthy is the management of your Key Accounts? We conducted a global KAM Health Check and asked managers around
The Bowtie approach to Key Account Management
Learn more about the bowtie approach to KAM from Dave Cusdin, Industry head IT and Technology at Mercuri International.
Important aspects of Key Account Management
Dave Cusdin, technology sector expert at Mercuri International, talks about the most important aspects of successful Key AccountManagement
Webinar on Financial Acumen for KAM
Are you interested in how to increase the financial acumen among your Key Account Managers? Then listen to this one hour webinar, arranged on October 25 by independent research agency ESR, where Hajo Rapp from Siemens and Dave Cusdin from Mercuri International discuss this topic with ESR's Dave Stein and share their best practices and key learnings.
Why KAM goes wrong
Key account management is a complex task. Doing it right requires commitment and, above, all, preparation. In this Mercuri International