Background
A large multinational chemical company had invested in the sales coaching of their top sales leaders. Although the coaching skills of the sales managers this chemical company were good, they wanted to give more support to implement.
The company had been investing in this area for eight years, and they wanted to build on this base while using current data of the sales teams and to improve coaching skills.
The challenge
The chemical company needed to improve the coaching skills of its sales managers by leveraging the investment in the previous eight years to achieve more effective implementation and using current data to make informed decisions.
The solution
They worked with Mercuri International to develop a virtual assistant or chatbot that would give sales managers access to materials and data while providing guidance on how to use the information effectively. The virtual assistant was developed using the approach and content from the previous eight years of sales coaching.
The result
The chemical company was able to leverage its investment in sales coaching and improve the quality of its coaching by using sales data at their fingertips. The sales managers were able to access data easily, allowing them to make informed decisions and provide targeted coaching to their teams.
The virtual assistant was designed to be user-friendly, and sales managers could access it at any time from their mobile devices or computers. The virtual assistant provided real-time sales data, allowing sales managers to make informed decisions and provide targeted coaching to their sales teams.
It also provided guidance on how to use the information to develop effective sales strategies and tactics.
Conclusion
By leveraging its past training and to focus on implementation they were able to improve their coaching skills. The virtual assistant provided sales managers with real-time sales data, allowing them to be more data driven and provide targeted coaching to their teams.
This could be useful to any company seeking to improve their coaching skills while using current data to make informed decisions.
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